STAKEHOLDERS ANALYSIS

Communication 502: Share your message throughout a client organization.

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If you can’t convince the buyers that you and your team can navigate through their organization, then you can’t sell...and the best tool to guide your communication efforts is a Stakeholders Analysis.

The sales staff should be able to communication the vision of how things could be, but you – the specialist or subject matter expert – will show the buyer how to get there. Expect questions like “How will this change impact my people?” You’ll hear, “How much of my people’s time will this implementation take?” Or some form of, “How will we convince [insert group here] that this is a good idea?’
You must answer clearly and concisely, and a good stakeholders analysis will help you do so, both in the sales meeting and during your work with your customer.

This course is designed for technical people who are frequently in front of customers. Participants will learn the logic and process for a robust stakeholders analysis, along with a template designed for presentations to senior management.





Your Instructor


Gordon Adelsberg
Gordon Adelsberg
When I started my career, I was a pretty good research scientist but I knew I needed to improve my business skills. The major breakthrough came not through the workplace, but through coaching. You want to learn to communicate? Try coaching a rowdy, rough-and-tumble water polo team. I learned – and learned quickly – how to make the seemingly complex simple and how to put things in terms that were important to each athlete.
These skills helped me make the transition from scientist - the Geek and Proud of It - to entrepreneur and management consultant. The most satisfying successes in my consulting career came not from my technical brilliance, but from making things crystal clear for my clients, then teaching them how to share their best with their colleagues. Turns out, those skills were the most important thing I left for my clients. My mission now is to give the world's technical people the communication skills they need to advance their careers.

Class Curriculum


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  2. Columns
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  3. Complete
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  Bonus - How to Present a Stakeholders Analysis
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After purchase, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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