FUNDAMENTALS OF PUBLIC SPEAKING
Communication 501: We'll help you step out of the data and into senior management.
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The most successful people in business can clearly and concisely share complex technical concepts with anyone. These people run large firms. They are venture capitalists. They are usually quite wealthy. You can be that person. They know how to communicate effectively. Here is where it all starts.
Before you can "wow" them, before you can present the fancy graphics, before you become a dazzling speaker, you must learn the fundamentals. You need effective communication skills. For those of you who are American football fans, it would be like trying to execute a complex defense before you know how to block and tackle.
In this short seminar we present a simple, robust structuring tool that we use all the time for our presentations, seminars and especially emails to senior leaders. For those of you who are technical people (like the staff at Communication for Geeks) and not authors, this structure provides a very robust "crutch" that will help you be clear, organized and extremely effective.
Like you we come from technical backgrounds, so we decided to use an example from our past. Throughout this seminar, we'll use a real example of how to communicate highly technical information to non-technical people. We will show you how to "put it in terms that are important to the listener."
Start1. Structuring - Overview (5:13)
Start2. Structuring - Introduction (3:24)
Start3. Structuring - Residual Message (2:21)
Start4. Structuring - Killer Wake Up Call (2:00)
Start5. Structuring - WIIFM (1:40)
Start6. Structuring - Evidence (5:39)
Start7. Structuring - Wrap Up (4:01)
Start8. WIIFM - Extended Bonus Version (7:16)