FUNDAMENTALS OF PUBLIC SPEAKING
Communication 501: We'll help you step out of the data and into senior management.
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The most successful people in business can clearly and concisely share complex technical concepts with anyone. These people run large firms. They are venture capitalists. They are usually quite wealthy. You can be that person. They know how to communicate effectively. Here is where it all starts.
Before you can "wow" them, before you can present the fancy graphics, before you become a dazzling speaker, you must learn the fundamentals. You need effective communication skills. For those of you who are American football fans, it would be like trying to execute a complex defense before you know how to block and tackle.
In this short seminar we present a simple, robust structuring tool that we use all the time for our presentations, seminars and especially emails to senior leaders. For those of you who are technical people (like the staff at Communication for Geeks) and not authors, this structure provides a very robust "crutch" that will help you be clear, organized and extremely effective.
Like you we come from technical backgrounds, so we decided to use an example from our past. Throughout this seminar, we'll use a real example of how to communicate highly technical information to non-technical people. We will show you how to "put it in terms that are important to the listener."
When I started my career, I was a pretty good research scientist but I knew I needed to improve my business skills. The major breakthrough came not through the workplace, but through coaching. You want to learn to communicate? Try coaching a rowdy, rough-and-tumble water polo team. I learned – and learned quickly – how to make the seemingly complex simple and how to put things in terms that were important to each athlete.
These skills helped me make the transition from scientist - the Geek and Proud of It - to entrepreneur and management consultant. The most satisfying successes in my consulting career came not from my technical brilliance, but from making things crystal clear for my clients, then teaching them how to share their best with their colleagues. Turns out, those skills were the most important thing I left for my clients. My mission now is to give the world's technical people the communication skills they need to advance their careers.
Start1. Structuring - Overview (5:13)
Start2. Structuring - Introduction (3:24)
Start3. Structuring - Residual Message (2:21)
Start4. Structuring - Killer Wake Up Call (2:00)
Start5. Structuring - WIIFM (1:40)
Start6. Structuring - Evidence (5:39)
Start7. Structuring - Wrap Up (4:01)
Start8. WIIFM - Extended Bonus Version (7:16)