SELLING IDEAS TO SENIOR LEADERSHIP

Communication 503: You have a great idea. How do you convince your management to launch it?



Communication 503: Selling Ideas to Senior Leadership.

You have a great idea. How do you convince your management to launch it?

Companies are getting leaner and flatter, and the managerial chain between the technical folks and the decision makers is getting shorter. As a techie, you MUST be able to “sell” to your ideas directly to leadership, both internal and external. In this seminar, we will use several real world examples to help you develop the skills and perspective to communicate with Director Level and C-Suite Level management.

This course is not a "sales skills" or "how to sell" course, but it does have a lot of overlap with those topics. You will learn how to focus and refine your ideas, and understand what's important to the buyer.

*** Ask about our live on-site workshops: C4GWorkshops.com ***


Your Instructor


Gordon Adelsberg
Gordon Adelsberg
When I started my career, I was a pretty good research scientist but I knew I needed to improve my business skills. The major breakthrough came not through the workplace, but through coaching. You want to learn to communicate? Try coaching a rowdy, rough-and-tumble water polo team. I learned – and learned quickly – how to make the seemingly complex simple and how to put things in terms that were important to each athlete.
These skills helped me make the transition from scientist - the Geek and Proud of It - to entrepreneur and management consultant. The most satisfying successes in my consulting career came not from my technical brilliance, but from making things crystal clear for my clients, then teaching them how to share their best with their colleagues. Turns out, those skills were the most important thing I left for my clients. My mission now is to give the world's technical people the communication skills they need to advance their careers.

Class Curriculum


  1. Intro - Tech Talk and Jargon
Available in days
days after you enroll
  2. Communication and Your Career
Available in days
days after you enroll
  3. Concerns of Management
Available in days
days after you enroll
  4. Email
Available in days
days after you enroll
  5. Messaging - Big Corporations
Available in days
days after you enroll
  7. Wrap-Up and Review
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.