Video - Concerns of Management

Use the SWaNS Test™.....So What and Next Steps.

We say over and over again, "Put your message in terms that are important to the listener," but how do you do that if you've never been in that position. How does a young engineer fresh out of grad school understand the perspective of the CEO?

In this lecture, we discuss what's important to each level of the organization: The C-Suite, the middle management, and the rank & file.

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